![]() The optimization tips will feel familiar for those experienced in managing Google Ads campaigns, however, there are subtle differences of which you must be mindful. In this article, I am breaking down 13 tips on how to optimize Microsoft Advertising campaigns to generate the best possible results for you or your clients. And today, I’d like to focus on the latter. Like any ad platform, the key to achieving high-performing campaigns is with optimization.įor over 10 years of running DataFeedWatch and having helped over 17k retailers optimize their product feeds for various channels - including Microsoft (formerly known as Microsoft Advertising), I’ve witnessed countless approaches to this marketing channel. For example, higher conversion rates can support more aggressive bidding strategies.While it’s considered the underdog of paid search advertising and can often fly under the radar, Microsoft is still an effective platform for generating conversions. And if you improve your conversion rates through landing page testing (opens in a new tab), understand that your bidding goals can improve and change very quickly. You (or your agency partner) (opens in a new tab) should always keep tabs on fluctuations in performance. ![]() One thing to keep in mind however, is that nothing should ever be set on auto-pilot. Set clear goals for your bidding strategiesĭo you want to do things tediously (manually) or efficiently (automatically)? The Google Ads bidding strategies we’re about to uncover can help you get closer and closer to your goals.
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